How to attract Gen Zers to the workforce

Editor's Note

Generation Z is beginning to enter the workforce, and recruiting is not the same as for millennials, the August 14 Fortune.com reports.

Like the millennials, many Gen Zers want to do work that has a positive impact on the world, but they are more concerned about job security and aren’t as inclined to hop around from one employer to another.

Among recommendations for those recruiting Gen Zers:

• Tell them how the company’s work benefits the world and greater good.
• Talk about the company’s benefits that matter right now, not when they retire.
• Emphasize the company’s willingness to develop a customized career path for them that builds on their particular strengths.

The Gen Zers, unlike the millennials, do not care much about telecommuting. Their number one priority is opportunity for growth.

Dear Annie: My team at a mid-sized consumer-goods company is getting ready to start visiting college campuses in the fall, meeting potential interns and new hires who will graduate either in January or next spring.